Common Sense Sales Consulting

Meet Jim Searls

How can a former Crime Scene Investigator help you increase your sales?


Yes, you read it right. I began my career as a police officer. Eight years as a street cop, crime scene investigator and deputy coroner taught me how to investigate crimes, listen for critical information and read people. This experience has proven invaluable in conducting discovery meetings and uncovering clients’ needs. Unfortunately, I was injured on the job and medically retired.


After retiring from police work due to injury, I went from “CSI” to sales. I began selling mainframe computers for Burroughs Corporation (now Unisys) and have been selling ever since then.

I went from selling mainframes to the selling and delivering training for major corporations. The trainings included leadership development, sales skills, negotiation, conflict resolution, interpersonal communication, time management and team building.


Compuware Corporation, a client of mine, offered me a position as their Worldwide Director of Sales Training. I helped the sales leadership and salespeople (more than 500—including the VP of sales, regional managers, and salespeople) retool to a post Y2K sales team. The sales teams were trained to be more solutions focused versus product focused. I developed the curriculum, conducted the training and coached the regional sales teams.

In 2004, I made the change from the corporate environment to building my own sales consulting business, Common Sense Sales Consulting, LLC. I use my unique ability to investigate, train and coach sales leadership and salespeople to grow their business. The most important part of what I do is to reinforce training, sales messaging and sales process with ongoing coaching. Without coaching, any new sales initiative will fail.

My clients have all said that the greatest things that I bring to their success are:

1. My perspective on what works and what doesn’t work;

2. My unique coaching to ensure success.

(click here to see results)